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BUSINESS
LAW
1) a) What is a breach of contract?
b) What do you understand by an anticipatory
breach of contract?
c) State the rights of the promise in case
of anticipatory breach.
2) a) State the effect of death, insanity
and insolvency of the principal or agent on a contract of
agency.
b) When does termination of agency takes
effect? c) When is an agency irrevocable?
3) Discuss the common features of a
promissory note, bill of exchange and cheque.
4) a) What is meant by maturity of an
instrument? b) What is meant by day of grace?
c) Explain the provision relating to the
calculation of date of maturity.
5) Explain with example the doctrine of
supervening impossibility.
6) a) What are the agreements by way of
wager?
b) State the legal effect of such
agreements. c) Is a contract of insurance a wager?
7) “No action is allowed on an illegal
agreement. ”Comment and state the exceptions (if any) to
this rule.
8) a) Define Coercion. b) State
the effect of Coercion on the validity of a contract.
c) Does the threat of commit suicide
amount to Coercion?
d) On whom the burden of proof lies in case
of Coercion
Business Strategy
i. What is the best option, in your view,
for DD?
ii. Analyze the SWOT factors the DD has.
iii. Why do you think that the proposed
alternative is the best?
a) What is
SWOT Analysis?
b) What
are the strength of PTC?
c) What
are the weaknesses of PTC for entering into the branded snacks market?
d) What
kind of marketing strategy was formulated and implemented for Ringo?
What else
need to be done by Ringo so as to enlarge its market?
i. What do you
understand by the term Vision? What is the difference between ‘Vision’ and
‘Mission’? What vision Dr. Sukumar has at the time of inheritance of Dey’s lab?
Has it been achieved?
ii. For growth what
business strategy has
been adopted by Dr. Sukumar?
iii. What is
the marketing strategy
of Dr. Sukumar to overtake its competitors?
iv. In your opinion what
could be the biggest weakness in Dr. Sukumar’s business strategy?
1. Identify and discuss briefly, the three
themes of strategy implementation of activating strategies, managing change and
achieving effectiveness in the case of Deepak Nitrite.
2. picking up data from the case,
demonstrate how formulation and implementation of strategy are interdependent.
Construction
Management
1.}
Explain in brief about the reporting and the monitoring system used in
construction?
2.} State
the importance of Trade Unions and work committees?
3.}
Discuss various phase of a construction project. Discuss in brief the process
involved during
execution
and control phase of the project?
4.} What
do you understand by organization culture?
5.} List
the advantages of centralized and decentralized purchasing?
6.} What
are the principal methods of taking into account time value of money, while
evaluating the
soundness
of capital project?
7.} What
are the factors to be considered before the site work begins to ensure smooth
execution of
project?
8.} What
are cause of dispute in construction contract? Explain the various modes od
resolving these
disputes,
giving advantage and disadvantage of each?
Consumer Behavior
1.
Would
marketing in foreign countries require study of a popular country’s culture
aspects and buyer behavior before
marketing Khadi there? What aspects would need to be studied?
2.
Suggest
an approach to make Khadi garments popular among Indian youth.
3.
Discuss whose decision it was to buy a microwave
and when was the purchase decision made.
4.
What factors influenced the purchase of the
microwave?
5.
What is likely to
be the post-purchase behavior in this case and what is the significance of such
behavior?
6.
What is the significance of post-purchase
behavior for the marketer?
1. Identify the relevant major problems
and issues in this case.
2. Suggest a strategy to rectify the
problems.
1. Why would some consumers have
high-involvement levels in learning about this sales
promotion?
2. Is a level of 75 percent comprehension
realistic among those who become aware of an ad? Why
or why not?
3. Do you think such promotions are likely
to influence the quality image of the retail store?
Explain.
1.
What is the significance of acquiring a tattoo in
India? Are tattoos considered a way of making a personality statement
2.
Contact two educated persons who wear a tattoo
(just not the name).Interview them to find out what does it mean to them?
3. Interview three of your friends. Find
out about their self- concepts and what kind of tattoo would they like have.
Consumer Behavior
1. You are the brand manager of a new line
of light weight autofocus, economically priced digital cameras. Describe how an
understanding of consumer behavior will help you in your segmentation strategy
and promotion strategy. What are the consumer behavior variables that are
crucial to your understanding of this market ?
2. Gillette, an established market leader
in shaving products, is planning a foray into skin care products for men. How
can the company use stimulus generalization to market these products ? Can
instrumental conditioning also be applied in this marketing situation ? How ?
3. You have been asked to advise a men’s
wear apparel manufacturer, to help them suitably segment their market and
identify the most appropriate target segment. The
company
manufactures both formal and casual wear, and has a stylish, up market range.
You want or to apply the VALSII typology to help them identify
the target
segments. Explain how would you utilize this approach and which segments would
be the most appropriate for this manufacturer ?
4. Discuss the components of an attitude.
Taking the example of a consumer enable purchase decision, explain what
functions do attitudes play in consumer decision making.
5. How as a marketer of home appliances,
would you use the knowledge of post purchase evaluation by consumer, to ensure
that your consumers do not experience any dissonance ?
Describe
the response strategies you will follow
6. “Consumers are always right, but not
always” - Agree (or) Disagree, Support your arguments with and examples
(a) What in your view
are the consumer behavior variables that the company should study before rolling out its detailed marketing effort ?
(b)Do you agree with the company's identification of the college going students as the most attractive segment? If the reference was
specifically to the Indian
market, which other
segment would you suggest as being attractive for the
company
(c)Advise
the company about appropriate promotional appeals to use for the product for
the target segment of college student.
ter-sp� �"g . �� �� span>mmang’s business model and her use of franchising affect the profitability of her company
1. Why is Southwest the most profitable U.S. airline company?
2. How is Gary Kelly changing Southwest’s business model to keep the company profitable?
3.
In what ways has Kelly changed Southwest’s organizational structure to help improve relationships
with the company’s employees
1. What was Nike’s original approach to business
commerce? What kinds of business occupations and organization did Nike adopt to
pursue its business model?
2. What kinds of business problem did Nike
encounter as it evolved over time?
3. In what ways has Nike been changing its
business operations and processes, especially its functions, to improve its
performance as it has grown and matured over time?
After the
meeting, Keith and Jamie just looked at each other. It was plain for Sid to see
that the couple was a bit shocked and confused. The couple is not sure what to
do. What specifically do you recommend and why? What would you do if faced with
a similar situation?
1. Do the major airlines have a strategy?
2. Do a SWOT analysis for the airline industry.
3. Conduct an internal/ external audit of the
airline industry.
4.
What are some entrepreneurial and
innovative business strategies
the major airline carriers should adopt to avoid extinction?
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