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Marketing
Research
1. What is conjoint analysis? How does it help in marketing research?
2. What is market segmentation? On what ‘basis a market is segmented?
3. What is factor analysis? How does it help in interpretation of
results?
4.
Discuss the
situations under which Factor Analysis can be used ? List the steps involved in
using Factor Analysis.
5.
Describe the
precautions that should be taken while conducting marketing research based on
secondary data.
6. What are the different Probability Sampling methods ? Explain with the
help of examples.
7. Prepare a suitable marketing research proposal for helping GSL.
8. Develop a suitable questionnaire for the above proposal.
Material Management
1. Explain the
steps involved in systematic material handling analysis.
2. Explain the
different methods of buying goods from abroad.
3. Discuss the
criteria to be taken in to account in vendor rating.
4. Discuss the role
of information in materials management.
5. Elaborate your
understanding regarding analysis of sources of supply and its Evaluation.
9. What do you mean by Material planning ? Explain the factors affecting
it.
6. Annual requirement of diesel
oil for a power station is 120,000 liters. Purchases are made in bulks of
10,000 liters. The ordering cost is Rs. 37.50 per order and inventory carrying
cost is Rs. 0.01 per liter. Find: (a) EPQ Total cost
7. Explain in brief
the procedure of purchasing generally followed by an industry.
8. Discuss the role of material
handling equipment in reducing the cost of storage and store room operations.
9. (a) Describe
codification along with its importance.
10. Explain VED
analysis. Write its advantages also.
Material Management
1. What is the need for International
Purchase? Discuss the procedure and problems in International Purchase.
2. Differentiate between independent and
dependent demand inventory. Dependent demand inventory items do not need to be
forecast. Why not? Explain with the help of examples?
3. If you reduce WIP then you expose many
organizational bottlenecks." Comment on this statement. Also, state the
reasons for your agreement/disagreement.
4. Explain how a performance appraisal
system can be used in the context of materials management. What are the metrics
of performance appraisal in materials management?
5. What is the scope of materials
management? Define the various roles of materials management in the context of
internal and external interfaces to a materials management system.
6. Why is negotiation an important aspect
of purchasing? Describe the elements and objectives of negotiation. Also
discuss the negotiation process and techniques.
7. Discuss the various losses in warehouses.
What are the reasons of their generation? Discuss the procedure of preventing and controlling
losses in a warehouse.
8. What are the measures you recommend to
maintain inventory security in stores? Discuss in brief the problems and their
remedies in case of valuation of finished goods and work-in-process inventory.
Operation Management
1. What is the purpose of aggregate production planning? When is
aggregated planning most useful? Explain.
2. Explain in general terms how a safety stock level is
determined using customer service level.
3. Discuss
how a quality-management program can affect productivity.
4. Select three service companies or organizations you are
familiar with and indicate how process control charts could be used in each.
5. Explain the various factors that are to be taken into account
for plant location. Discuss in connection with setting up an Automobile
industry.
6. Explain the term 'Break-even analysis'. Draw imaginary BEP
chart and briefly describe its merits and demerits.
7. Define
.Purchase Systems.. What are the common objectives of the purchasing function?
8. Explain
the role of production manager.
Operation Management
1. What is the vision of AECS? What is the role of operations in meeting
it?
2. Can this system be replicated to other aspects of
health care? Other services? What will be the problems? What will be the
advantages?
3. How do different elements of AECS work together to deliver the vision
of Dr. V?
4.
What are some of
the problems AECS facing? Are they inherent in its model or they could be
rectified while keeping the model intact?
1.
Given the
activities and precedence relationships described in the (A) case, develop a
network diagram for the wedding plans.
2. Identify the paths. Which are critical?
3. What is the maximum cost plan that meets the March 22nd deadline?
1. Given your answers to the (A) case, describe the
effects on the wedding plans of each incident noted in the (B) case.
1 ) Briefly
sketch the product
development process .
2 ) What do you mean by
continuous improvement ? Give two examples of continuous improvements that
organizations undertake .
3
) S u p p o s e y o u w a n t t o v i s i t y o u r b a n k t o d e p o s i t y
o u r s a l a r y c h e q u e a n d t h e n w i t h d r a w s o m e m o n e y f
r o m y o u r a c c o u n t . U s e y o u r k n o w l e d g e o f p r o c e s s m a p p i n g
a n d d r a w t h e
p r o c e s s .
Operation Management
Where are they
located? What kind of customers they intend to serve?
Do they serve you
while you are standing or do they first seat you? How big is their seating
capacity?
How do they take
orders?
What is the process of
communicating your orders to the others working in the outlet so that you can
be served?
Are the items prepared
after taking your order or are they already prepared?
Do they allow any
customization in your order or is it one standard order?
Do they take large
orders for, say, parties?
What parts of their
processes are visible to you?
How do they handle
any quality issues which might prop up?
Are employees doing
skilled work? What kind of job allocation is visible to you?
What is the extent
of automation? What work is being done manually? What is automated?
After
completing your meals, what is the process of clearing the table? What could be
to motivation behind designing such a process?
Do the same kind of operational comparisons for different grocery
stores, movie theaters. Car service centers, banks, etc., and see if their
operational design gels with the kind of customers they want to serve.
1.Using the project
planning data from the FPDS, develop a plan that shows what car projects will
be happening during the first week of January each year. Assume that the launch
date for new models is the first week of August (week 33) each year. Also,
assume that the division operates only 50 weeks each year (the division is idle
during Christmas and New Year’s each year).
2 How are these
data useful to the Thunderbird team?
3 What additional
data would be useful to the team? How would these data be used?
4 Given the very
dynamic nature of the luxury automobile market, and the complex engineering and
design issues associated with building new cars, what would you consider the
most important features of a product development system for the Thunderbird
product planning group?
Operation Management
1) What are the
objectives of purchase department? Explain briefly the purchase procedure?
2) What are the factors to
be considered for planning the lay-out of a new factory?
3) What is waste
management? Explain the importance of waste management.
4) What are the advantages
& disadvantages of different types of site location?
5) What is power supply?
What alternative power supplies are available to an industrial unit?
6) What provisions of
Indian Factories Act of 1948 apply to Industrial sanitation? Explain each point
clearly.
7) Explain briefly the
functions of production planning & control.
8) What are the usual
errors made in plant location selection?
9) Explain the steps
involved in maintenance job planning and scheduling
10) Write short notes on any
two of the following:
(a) Material requirement
planning. (b) Safety management (c) Time study
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